Owner – Ericson Group Texas
Niki Anthony has been working in Marketing and Entertainment for over twenty years. Her experience as both a client and a vendor helps her as she now services accounts such as Dallas Symphony Orchestra, Ryan Anthony Foundation, Prarie Band Casino, and Isletta Casino .
Before working with Ericson Group, Ms. Anthony served as Entertainment & Events Manager for Horseshoe Casino in Tunica, MS. During her tenure there, she oversaw more than 300 performances by national acts including Roger Daltrey, Bo Diddley, Huey Lewis & The News, Chicago, Dick Clark, Alabama and Tim McGraw. Her responsibilities included advancing all dates, managing the permanent and temporary event staff, providing post-show evaluations to the corporate office and forecasting and tracking the $8 million budget. She was also responsible for all special events & promotions including televised boxing, press conferences, grand openings and New Year’s Eve galas.
Prior to working for Horseshoe Casino, Ms. Anthony was an Account Manager at Archer/Malmo Advertising. Her clients included Delta Beverage Group (Pepsi, 7-Up, Mountain Dew, Lipton Iced Tea & ten other beverages), Seessel’s Groceries and the Peabody Hotel. Ms. Anthony oversaw media trafficking and promotions in twelve Mid-South markets.
Ms. Anthony previously served as Marketing Manager at Circus Circus Casino in Tunica, Mississippi and managed all advertising, promotions, special events, entertainment, public relations and group sales. She oversaw a staff of seven including five full-time performers. Niki Anthony graduated from the University of Memphis with a B.A. in Advertising/Journalism and a minor in Communications.