CASE STUDIES

Advertising Agency Search  Marquis Spa

Situation
The third largest manufacturer of whirlpool spas wanted a new image to help them grow their business and stand out from their competitors.


Objective
Find an advertising agency that has knowledge of the leisure retail industry and an extremely creative staff.


Tactics
Ericson Group introduced Marquis Spas vice president of marketing to the owner of a top Memphis based adverting agency. Marquis had already chosen Memphis as their location for their first prototype retail store, Your Back Yard. This enabled the ad agency’s creative staff to spend a great deal of time learning the products inside and out.


Results
 A revolutionary home spa marketing campaign which included national magazine ads, local and regional television and radio spots and innovative Point Of Sale materials produced by Ericson Group. Marquis Spas sales jumped over 35% in the first year of the new marketing campaign.

Ericson Group Inc.
384 Goodman Road E #300

Southaven, MS 38671

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