CASE STUDIES

Themed Restaurant Strategies  

Circus Circus Casino

Situation

Circus Circus Casino wanted an upscale Italian restaurant that was a little out of the ordinary


Objective

Come up with a creative and fun name, theme and décor for this soon to be one-of-a-kind eatery.


Tactics

EGI assembled a team to brainstorm ideas. We then met with the properties advertising agency to come up with a great logo and unique artwork for the menu, advertising and restaurant.


Results

We developed a successful fine Italian eatery which sat 200, offering culinary specialties including veal piccata and seafood pesto. On the menus inside cover it told the fictitious back-story of the historic Italian family, The Amazing Linguini Brothers, which many customers believed was real.

Ericson Group Inc.
384 Goodman Road E #300

Southaven, MS 38671

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© 2017 Ericson Group Inc.