President & CEO
On September 9th, 1999, (9-9-99) Greg Ericson merged all of his business ventures into Ericson Group Inc, a full-service entertainment and marketing company. Most recently Ericson Group (EGI) signed the amazing Jerry Lee Lewis to a worldwide management deal. “The Killer” was one of the early pioneers of rock-n-roll, with his break-out recordings at Sun Records.
“Crazy Arms”, “Whole Lotta Shakin’ Going On” and “Great Balls of Fire” are just a few of his international mega-hits.Ericson Group’s wide spectrum of services ranges from supplying factory-direct premiums to designing and producing custom signage to booking headline entertainment to providing insightful consulting with effective marketing strategies. EGI’s clients are a who’s-who of great American businesses including; Levy Restaurants, Caesars Entertainment, Royal Caribbean Cruise Lines, Hard Rock Casino, International Paper, the National Civil Rights Museum and Hunter Fans.
Over the past few years EGI has booked over 150 “Headline Acts” at locations including Margaritaville Resort Casino in Bossier City and Pearl River Resort in Choctaw, MS. Some of the big name acts are; Martina McBride, The O’Jays, Huey Lewis & The News, Peter Cetera, Merle Haggard, Chicago, Alan Jackson, Diana Ross, Jeff Foxworthy, Lynyrd Skynyrd, Tim McGraw, Larry the Cable Guy, Reba, B.B. King, Sugarland, Rick Springfield and Hank Williams Jr.
Since 1992, Ericson has specialized in the casino business throughout the United States. As a consultant, in 1994, he assisted with the opening of the $150 million Circus Circus Casino, located in Tunica, Mississippi, where he helped develop and implement a successful $5 million pre and post opening marketing campaign.
In 1993, Ericson began working as direct factory representatives in the Point of Purchase, Premiums and Sales Promotions business. During this time, Ericson worked with local and national advertising agencies and companies such as Horseshoe Casino, Marquis Spas, Harrah’s Entertainment, Gibson, Hollywood Casino and FedEx Corp.
In 1990, Greg founded Ericson & Associates, an entertainment, marketing and consulting firm in central and south Florida. Ericson moved to Memphis, Tennessee in 1991 and spent a year acting jointly as the General Manager of the Mud Island Amphitheatre and Director of Marketing for Mud Island Theme Park. Greg was responsible for producing all events on the Island throughout the season, including 22 shows in the 5,400 seat Amphitheatre, which included Don Henley, Lynyrd Skynyrd, Willie Nelson and Jimmy Buffett. The ‘Star Spangled Celebration’ on the 4th of July brought over 20,000 Mid-Southerners to the Island to see music on five stages culminating with Al Green and Mark Cohn and the city’s biggest fireworks display. Additionally, the 1991 Mud Island season ended as the most financially successful in its history.
After leaving Mud Island, Ericson worked with PACE Concerts to promote the first rock show, Van Halen, in the new Pyramid Arena, selling out over 19,500 tickets.
For five years Greg served as Regional Marketing Director for Ringling Bros. and Barnum & Bailey Combined Shows (now Feld Entertainment), where his responsibilities included developing, coordinating and implementing the marketing programs for the Circus and for Walt Disney Ice Show engagements throughout the United States. Ericson handled such major cities as: Los Angeles, Long Beach and Anaheim, CA; Austin, Dallas and Ft. Worth, TX; Atlanta, GA; Tampa, St. Petersburg, and Miami, FL; Oklahoma City, OK; Salt Lake City, UT; Richmond, VA; Memphis and Knoxville, TN, along with over twenty others.
While with Ringling Bros., Ericson allowed his marketing creativity to flow through a variety of events. One such event was the 1990 Orange Bowl Game, in which he co-produced the half-time show starring Gunther Gebel-Williams on his farewell tour. This event was seen by 81,000 fans in Miami’s Orange Bowl and by over 35 million people, live, nation-wide on NBC. Ericson also assisted with marketing and production on four of the annual Ringling Bros. network television specials for CBS, working with such stars as The Judds, Barbara Mandrell, and Michele Lee. In 1989, he won a spot for Ringling in the Guinness Book of World Records, by designing and producing the ‘World’s Largest Banner’ for the Circus engagement at Reunion Arena in Dallas, TX.
Ericson began his career in the entertainment business in 1978 with the Busch Entertainment Corporation at Busch Gardens theme park and Adventure Island water park, both in Tampa, FL. He worked in all areas of the park including Operations, Merchandising, Tours, Special Events and Marketing. When the Busch parks started producing their own concerts, he had the opportunity to work with acts such as Bryan Adams and the Atlanta Rhythm Section.