Circus Circus Casino, Tunica - Grand Opening

Situation - In the very new and competitive Tunica gaming market, Circus Circus Casino faced the challenge of being the second property to open in Casino Center.

Objective - To hold a unique and successful grand opening celebration that would stand out from the competition and attract local and regional media coverage.

Tactics - Greg Ericson was hired as the marketing consultant to assist in the development and implementation of the pre and post opening marketing objectives including staffing, training and advertising agency selection.

Ericson orchestrated a grand opening extravaganza involving clowns, jugglers and magicians. Instead of an ordinary ribbon cutting ceremony, casino management and local dignitaries blew their very own, personalized and engraved gold Ringmaster whistles to commemorate the event.

Results - The Circus Circus Grand Opening was the most successful in Tunica County with complete media coverage and over 8,000 patrons passing through the doors within the first hour.