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(NAnthony@EricsonGroup.com)
Niki Anthony has been working in Marketing and Entertainment since 1994. Her experience as both a client and a vendor helps her as she now assists the president with day-to-day operation of the company, long range planning and maintaining EGI's reputation for quality through current account services staff.
Before working with the Ericson Group, Ms. Anthony served as Entertainment
& Events Manager for Horseshoe Casino in Tunica, MS. During
her tenure there, she oversaw more than 200 performances by national
acts including Roger Daltrey, Bo Diddley, Huey Lewis & The News,
Chicago, Dick Clark, Alabama and Tim McGraw. Her responsibilities
included advancing all dates, managing the permanent and temporary
event staff, providing post-show evaluations to the corporate office
and forecasting and tracking the $8 million budget. She was also
responsible for all special events & promotions including televised
boxing, press conferences, grand openings and New Year’s Eve
galas.
Prior to working for Horseshoe Casino, Ms. Anthony was an Account
Manager at Archer/Malmo Advertising. Her clients included Delta
Beverage Group (Pepsi, 7-Up, Mountain Dew, Lipton Iced Tea &
ten other beverages), Seessel’s Groceries and the Peabody Hotel.
Ms. Anthony oversaw media trafficking and promotions in 12 Mid-South
markets.
Ms. Anthony previously served as Marketing Manager at Circus Circus
Casino in Tunica, Mississippi and managed all advertising, promotions,
special events, entertainment, public relations and group sales.
She oversaw a staff of seven including five full-time performers.
Niki Anthony graduated from the University of Memphis in 1994 with
a B.A. in Advertising/Journalism and a minor in Communications.
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